Maidenform Brands is an underwear manufacturer founded by three people in 1922: tailor Ida Rosenthal; Enid Bissett, who owns the shop that uses it; and Ida's other important William Rosenthal. They opposed the rib cage structures of the time and rather handed over two dresses and support clothing, especially bras that emphasized the normal state of a female figure, hence the name Maidenform.
Polite dress maker Maidenform Brands has set up a business to bring seemingly insignificant details to their hands and to the size of their customers. The organization makes bras, underwear, nightwear and gradually the main shapewear. Maidenform sells its products worldwide, primarily through US discount chain stores and discount stores. The organization also sells remarkable brands (for example, Maidenform, Flexees and Lilyette) through approximately 75 stores and sites requested by the organization.