As of September 7, 2004, UGG Holdings Inc. was procured by Deckers Outdoor Corp. UGG Holdings Inc. takes part in the plan, generation, and brand the executives of footwear for outside exercises and easygoing way of life use. The footwears extend from conventional sheepskin boots and shoes to obstructs and shoes for men, ladies and children. The organization was established in 1979 and is based Goleta, California.
The UGG brand started to symbolize the individuals who grasped sport and a casual, dynamic way of life. More than that, a passionate association and a genuine sentiment of affection started to develop for UGG boots, similarly as Brian had imagined. Individuals didn’t simply like wearing UGG boots, they experienced passionate feelings for them and truly couldn’t take them off. Before the finish of the 90’s, famous people and those in the design world paid heed to the UGG brand.
A social move happened too – individuals were grasping, and feeling enabled, by carrying on with an increasingly easygoing way of life and UGG wound up one of the images of this way of life. By 2000, an adoration that started on the shorelines had turned into a symbol of easygoing style. It was right now that the affection for UGG developed in the east, over the Rockies and in Chicago.
In 2000, UGG Sheepskin boots were first included on Oprah’s Favorite Things® and Oprah insistently announced that she “LOOOOOVES her UGG boots.” From that point on, the world started to take note.