Anthropologie was founded by current URBN chairman and president Dick Hayne, having heard the plea of a friend. She had just moved to the suburbs of Philadelphia, and was dissatisfied with the shopping options available to her. Now a distance from Urban Outfitters a brand she also was aging out of—there was a void in her life. She longed for a store to indulge her creative side. Dick, realizing this wasn't an isolated phenomenon, went on to build a lifestyle brand that catered to creative, educated and affluent 30-45 year old women. Named after his college major , Anthropologie opened its very first doors in the autumn of 1992 in Wayne, Pennsylvania. They now operate over 200 stores worldwide.
Their customer is a creative-minded woman, who wants to look like herself, not the masses. She has a sense of adventure about what she wears, and although fashion is important to her, she is too busy enjoying life to be governed by the latest trends. To her, Anthropologie is a portal of discovery a brush with what could be. A place for her to lose and find herself.
Their product offering consists of women’s apparel and accessories, intimates, home furniture and décor, beauty and gifts. Each caters to the lifestyle of their five muses: soft & delicate; boho chic; easy cool; elegant classic; and modern sporty.