RVCA is the brainchild of organization originator, pm tenore. Rising above the limits of conventional activity activewear, RVCA is a plan driven way of life brand liberated from passing patterns. Showing up as a characteristic on the racks of stores as on those of a neighborhood skate shop, RVCA is united by a gathering of similar people from different subcultures, a cooperation of sorts, a way of life inside itself.
RVCA was established in 1999 by Pat Tenore and Conan Hayes, an expert surfer from Hawaii. Billabong International Limited bought RVCA in July 2010. In 2018 Boardriders procured Billabong International Limited, acquiring the Billabong, Element, Von Zipper, RVCA and XCEL brands.